Unlimited Networking – Mobile World Congress 2022 in Barcelona
Connectivity unleashed – almost unlimited connectivity in all dimensions: that’s how you could summarise what was presented by more than 1,900 exhibitors at the Mobile World Congress 2022 in Barcelona from 28 February to 3 March.
5G Connect, CloudNet, Advancing AI, FinTech, Internet of Everything and Tech Horizon: these six key topics made it clear that the Mobile World Congress 2022 (MWC 22) was no longer just about the latest devices – even if the latest generation of mobile phones were fascinating. Whether foldable or with a fantastic fast charging feature – there are hardly any limits to users’ wishes. The goal is the intelligent networking of all devices and it became obvious how the major manufacturers are trying to win customers for their product worlds from different devices and services.
From A for Amazon or Accenture to cisco, Deutsche Telekom, Ericsson, Fujitsu, Google, Huawei, htc, IBM, intel, Microsoft, Nokia, Oracle, Orange, Salesforce, Samsung, Twitter, Vodafone, and Z for ZTE
At this year, the world’s leading trade fair for the mobile communications industry managed to unite renowned companies from the sector in Barcelona. And that’s not all:
- More than 61,000 people from almost 200 countries came directly to Barcelona, of which about half were from management
- 500,000 more accessed the MWC22 page or partner platforms
- 1,000 speakers gave presentations
- 1,900 exhibitors showed their products
- More than 1,600 journalists from all over the world reported
The Bayern International appealing stand attracted many visitors
On the one hand due to its placement in a prominent position, but on the other hand also thanks to nine highly interesting Bavarian exhibitors.
- Axiros GmbH presented visitors with high-quality solutions for seamless open device and service management. Its mission: the orchestration of processes and decisions between all devices, services and OSS/BSS systems as well as data processing in real time – particularly important, for example, for service processing or predictive maintenance.
- The fact that 6G and old-fashioned postcards are not a contradiction in terms became clear at the exhibitor Bayern Innovativ GmbH, THE 6G think tank from Bavaria, Germany and the whole world. They whisked the on-site audience away into the world of 6G.
- A highly specialised software developer joined the exhibitors with blackned GmbH. It offers customers tailored solutions for secure, smart communication. This applies both to industry and to mission-critical communication systems in the field of defence.
- Crealog presented its IMS ready service delivery platform for network operators and telecommunications providers with a variety of flexible solution modules. These also include IVR and bots with AI with the associated professional services.
- A full service partner for aerial photography with drones was also on board with FairFeet GmbH. The potential customers were impressed by the overall package: consulting, planning and implementation up to the processing of images and data from a single source. Some of the fascinating shots were also presented on site and attracted attention.
- Another exhibitor at the Bavarian stand, ShareStoryz GmbH, also works with videos. Its USP: a video app that allows customers to easily create and share videos or integrate them into their own virtual communication channels to promote their brand identity. The visitors were able to find out how easy and professional this works at the same time through videos that ShareStoryz GmbH produced on site.
- Another exhibitor was Sonorys Germany GmbH. It is a leading provider of mobile virtual network operator solutions. With Boccaccio in particular, Sonorys has developed a product suite for mobile network operators that offers a wealth of voice and messaging functions for prepaid and contract customers as well as supporting business processes.
- Testbirds GmbH was represented on site with an international team. They are pursuing a crowdtesting approach: professional testers examine digital products under real-world conditions and provide feedback on usability and user experience.
- A shopping experience that is as real as possible – in virtual space: that’s the goal of the ninth exhibitor at the Bavarian stand, Virtual Trade Systems GmbH. They presented the first VR and AR apps to create a completely new user experience for online shopping.
Five of the nine Bavarian exhibitors presented themselves for the first time at the Bavarian stand (ShareStoryz, Blackned GmbH, Fairfleet GmbH, Bayern Innovativ, Virtual Trade Systems). But they unanimously agreed that: they all appreciated meeting “old” business contacts again in the tried and tested form and acquiring potential new customers. “It’s so good to talk to each other once again, even among ourselves! The cosy atmosphere at the Bavarian stand is really inviting,” was the general gist of the exhibitors’ feedback.
The Chamber of Industry and Commerce for Munich and Upper Bavaria also presented itself as a partner at the exhibition stand with contact Jessica de Pleitez, who was available for questions at the info point.
In addition to the great exhibitors, the numerous merchandising products brought from Bavaria, such as gingerbread hearts and “Pack ma’s” bags from Invest in Bavaria, the business development agency for the Free State of Bavaria, also inspired visitors. They were hopefully convinced that Bavaria is an attractive location for business settlements.
“Everything was great, excellent stand position, beautiful design, top support, perfect marketing platform, relaxed and simple” – that was the feedback from the Bavarian exhibitors. Such feedback is of course a pleasure!
Other exhibitors and overarching results
Rohde and Schwarz, a Bavarian company based in Munich, presented its comprehensive and state-of-the-art portfolio of test solutions for mobile and wireless communications right next to the Bavarian stand. The Fraunhofer Institute was also present. Visitors were able to find out here about the latest innovations in the fields of wireless communication and networks, photonic networks and systems, as well as video communication and applications.
In addition to Bavaria, Baden-Württemberg presented itself at MWC 22 for the first time with the brand new joint stand called “THE LÄND” – side by side with the state of Hesse. North Rhine-Westphalia was also represented with a stand on site as NRW.Global Business-Trade & Investment Agency and also as part of the Open Innovation Challenge.
Other countries such as Belgium, Canada, Estonia, France, GB, Hong Kong, Ireland, Israel, Italy, Korea, Netherlands, Spain and Turkey also presented themselves on site, some with their own country pavilions.
As digitisation spreads at a rapid pace, the importance of collaboration and cooperation between all stakeholders is repeatedly emphasised so that there are uniform directives for the digital area on the one hand and as many people as possible can participate on the other hand. Digital solutions for the climate crisis were also discussed. It became particularly clear with the 4YFN (Four years from now) offensive that small start-ups are also in demand.
The virtual is fascinating
People were seen diving into unknown virtual worlds thanks to VR and AR glasses, interacting with avatars and with their adrenaline levels soaring through the 4D Metaverse roller coaster experience. At the same time, robots moved between the stands in a very real way in the event grounds and were able to serve drinks and even more elaborate orders thanks to 5G.
And yet, in this “beautiful new world”, the analogue was also convincing
The Bavarian Happy Hour on the third day of the trade fair provided a real rush of visitors to the Bavarian booth. The very real Bavarian drinks and delicacies were out of stock in no time.
More information and contact
- Photos and more on MWC 2022
- Other trade fair participations and industry offers can be found here.
- Interested in MWC 2023? Kirsten Brinkmann will be happy to answer your questions.
- Central entrance area to MWC 2022 at the "Fira de Barcelona" exhibition center.
- The Bavarian joint booth.
- Info point at the booth with all exhibitor logos and info materials.
- The open lounge was used for many conversations.
- Delegation visit from German Mittelstand e.V.
- Bayern International (BI) and Invest in Bavaria (IB) merchandising was attractively placed at the booth.
- In addition to the B2B talks, there was always a varying catering offer.
- There were 146 country pavilions at the fair; the photo shows the appearance of Great Britain.
- Final preparations for the Bavarian Happy Hour on the third day of the fair.
- Decorated booth before happy hour.
- Deutsche Telekom: In addition to the trade fair stand, there was an extensive supporting program.
- New security service in test operation: a robot at the exhibition center.