Promoting Bavaria

Export Promotion & Location Marketing

Bayern International is an export-promotion company of the Free State of Bavaria for small and medium-sized Bavarian companies as well as for the marketing of Bavaria as a business location.

Bayern International was founded in 1996 by the Free State of Bavaria within the „Offensive Zukunft Bayern“ (Offensive for the Future of Bavaria). It was Germany’s first economic promotion corporation to be certified pursuant to DIN ISO 9001.

Our staff has long-term experience in the organisation and implementation of export promotion measures and location marketing. We work in close cooperation with partners from the government and economic institutions, both in Bavaria and worldwide. Our project group „Invest in Bavaria“ promotes Bavaria as an attractive business location.

Bayern International’s Supervisory Board is composed of members from Bavarian Ministries of State as well as representatives from various Bavarian economic Chambers and Associations. 

  • Franz Josef Pschierer (Chairman of the Supervisory Board)
    State Secretary of Economic Affairs and Media, Energy and Technology 
  • Harald Hübner  (1st Vice Chairman)  
    Head of the Minister’s Office  Bavarian State Ministry of Finance, Land Development & Homeland 
  • Dr. Manfred Gößl (2nd Vice Chairman)
    Deputy Managing Director Bavarian Association of Chambers of Industry and Commerce
  • Stefan Albat
    Deputy Managing Director vbw (Bavarian Business Association)
  • Dr. Bernhard Schwab
    Head of the Minister’s Office Bavarian State Ministry of Economic Affairs and Media, Energy and Technology
  • Dr. Frank Hüpers
    Deputy Managing Director Bayerischer Handwerkstag e. V. (Bavarian Crafts Association) 
  • Frank Hurtmanns
    Managing Director LGAD (Bavarian association for wholesale and foreigen trade, distribution and services) 
  • Dr. Johann Schachtner
    Head of Department Foreign Trade and Location Marketing Bavarian State Ministry of Economic Affairs and Media, Energy and Technology